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Gray's Sporting Journal explores the sophisticated outdoor adventurer's world of hunting, fishing and conservation through literature, fine sporting, photography, art and travel. For more than 25 years, Gray's Sporting Journal has been acknowledged as the leader in the sporting field. Each issue is dedicated to fine guns, fine rods, good dogs, pristine water and intelligent stewardship of our natural resources.
The subscribers of Gray's Sporting Journal are active, affluent men who expect nothing less than the very best. They enjoy fishing, hunting, travel and photography. These individuals have the discretionary income to indulge themselves in these leisure activities.
Demographic Profile:
Average age 54.7
Average household income $223,000
Average net worth $1,411,500
Married 87%
Attended college 94%
Professional/managerial 76%
Average # of years hunting 21
Hunted in the last 12 months 82%
Average # of days hunted in last year 15
Average # of years fishing 23
Fished in the last 12 months 89%
Average # of days fished in last year 15
Ordered thru phone/mail/internet 95.1%
Average amount spent on phone/mail/internet purchase $1,900 |
