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Alaska Magazine is the magazine of life on the last frontier since 1935. This regional publication reaches readers from all over the country (92% live outside Alaska). Each issue provides subscribers with the most up-to-date coverage on the state - from its most interesting people to its most unusual landscapes and wildlife.
The subscribers of Alaska are men and women who love the great outdoors. They enjoy fishing, hunting, gardening, travel and photography. These individuals have the discretionary income to indulge themselves in a variety of leisure activities.
Demographic Profile:
Average age 59.8
Average household income $85,700
Average net worth $518,700
Married 66%
Attended college 69%
Homeowners 86%
Hunt big game 80%
Hunt small game 50%
Hunt game birds 49%
Enjoy photography 47%
Skiing/whitewater rafting enthusiasts 43%
Avid birdwatchers 22%
Own guns/shooting & hunting equipment 67%
Ordered thru phone/mail/internet in the last 12 mos 85.4%
Average amount spent on phone/mail/internet purchase $750 |
