The Melting Pot - Ethnic and Religious Audiences Mailing List

US Consumers selectable by ethnic background and heritage. Postal, Email, Phone points of contact available.

SEGMENTS COUNTS THROUGH 01/19/2021
21,592,952 TOTAL UNIVERSE / BASE RATE $20.00/M
 215,929,528 POSTAL     $20.00/M
 83,362,003 EMAIL     $35.00/M
 83,362,003 EPOSTAL - MATCHING EMAIL AND POSTAL     $50.00/M
 210,880,550 ETHNICITY AVAILABLE     NO CHARGE
 215,929,528 RELIGION AVAILABLE     NO CHARGE
DESCRIPTION
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The Melting Pot file allows direct marketers to target US consumers by ethnic background and heritage.  Self reported and verified enhancement produce accurate ethnicity, race and religious affiliation information.  File coverage is over 95%.

 

Ethnicities selectable include but are not limited to:

  • African
  • African American
  • Asian
  • English
  • French
  • German
  • Greek
  • Hispanic
  • Indian
  • Irish
  • Italian
  • Japanese
  • Jewish
  • Mexican
  • Native American
  • Pacific Islander
  • Portuguese
  • Puerto Rican
  • Spanish
 Choose from these religions
  • Buddhist
  • Catholic
  • Greek Orthodox
  • Hindu
  • Islamic/Muslim
  • Jewish
  • Sikh
  • Lutheran
  • Mormon
  • Eastern Orthodox
  • Protestant
  • Shinto

 

Available Channels
Email, Postal and Phone* points of contact can be crossed with a variety of demographic, geographic, lifestyle interest and purchase history information.


Ask about our highly successful Multi-channel Communications Programs!

 

Related Selects

Age * Income * Presence of Children * Spanish Speaking * Homeownership * Elderly Parent in Household * Generations in Household * Travel

 

This database contains over 200 million consumer contacts contributed by the most credible and responsive sources available to direct marketers.  These include publishers, online retailers, catalogers, surveys and targeted destination sites.

 

Successful Mailers include:

  • Affinity Credit Cards
  • Publishers
  • Catalogers
  • Telecommunications offers
  • Surveys
  • Non-profit organizations

 

*Mailer is responsible for all do not call regulation compliance.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MASTERFILE ENHANCED, COMPILED LISTS 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 55% FEMALE 45% MALE  
SELECTS
AGE   
BEHAVIORAL SELECT   NO CHARGE
ELDERLY PARENT IN HOUSEHOLD   
ETHNICITIES SELECTABLE   
HOMEOWNERSHIP   
HOTLINE   $10.00/M
INTEREST SELECT   NO CHARGE
LIFESTYLE SELECT   NO CHARGE
PHONE NUMBER   $10.00/M
PREMIUM SELECT   $16.00/M
PRESENCE OF CHILDREN   
PYCO   $40.00/M
RELIGIONS   
STANDARD SELECT   NO CHARGE
SUCCESSFUL MAILERS   
TELEMATCH FROM   $50.00/M
TRAVEL   
ADDRESSING
KEY CODING  $3.00/M
EACH ADDITIONAL SPLIT  $75.00/F
EMAIL  NO CHARGE
EMAIL CAMPAIGN SET UP A/B  $350.00/F
FTP  NO CHARGE
MATCH BACK ANALYSIS  $500.00/F
MATCH BACK REPORT INCLUDED  NO CHARGE
NTH NAME  NO CHARGE
RUSH FEE  $300.00/F
SUPPRESSION  NO CHARGE
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