FULLBEAUTY Brands Masterfile Enhanced Mailing List

The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome. These buyers have been enhanced through Data Axle with diverse selectability including demographic, lifestyle, donor and mail order transactional data.

SEGMENTS COUNTS THROUGH 06/30/2025
4,631,597 TOTAL UNIVERSE / BASE RATE $100.00/M
 436,186 1 MONTH BUYERS     + $25.00/M
 1,044,301 3 MONTH BUYERS     + $20.00/M
 1,669,537 6 MONTH BUYERS     + $15.00/M
 2,911,587 12 MONTH BUYERS     + $100.00/M
 83,428 12 MONTH CHANGE OF ADDRESS     $85.00/M
  FUNDRAISERS RATE     $65.00/M
  PUBLISHERS RATE     $65.00/M
  FOOD RATE     $75.00/M
DESCRIPTION
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The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalogs - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome. These buyers have been enhanced through Data Axle with diverse selectability including demographic, lifestyle, donor and mail order transactional data.

 

The primary audience is female, average age 50, median household income $50,000+ with a high level of interest in fashion, home decor, reading, cooking, travel, crafts, gardening and electronics.

 

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the Fullbeauty Brands Masterfile, providing ready-made "marketing answers", utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes

 

Cancellation Information:

All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 79% FEMALE 10% MALE  
SPENDING: $95.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $30.00/M
$150+ BUYERS   $35.00/M
$50+ BUYERS   $20.00/M
$75+ BUYERS   $25.00/M
1 MONTH   $25.00/M
3 MONTH   $20.00/M
6 MONTH   $15.00/M
AGE   $10.00/M
AGE OF CHILDREN   $10.00/M
AVERAGE PURCHASE   $10.00/M
BEHAVIORAL MODEL   $20.00/M
CREDIT CARD BUYERS   $10.00/M
DONOR CAUSES   $10.00/M
DONORS   $10.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $8.00/M
IN HOUSE CREDIT BUYERS   $10.00/M
INCOME SELECT   $10.00/M
LAST PURCHASE   $10.00/M
LIFESTYLE/INTEREST   $10.00/M
MULTI-BUYER/ NEW TO FILE   $10.00/M
PRESENCE OF CHILDREN   $10.00/M
RELIGION   $10.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
RELATED LISTS
ALLIANT DIRECT AUDIENCES - MASTERFILE
PUBLISHERS CLEARING HOUSE MERCHANDISE BUYERS DATAMATCH
WILAND NONPROFIT/FUNDRAISING/DONOR DATABASE
THE BRADFORD GROUP - COLLECTORS GROUP MASTERFILE
NATIONAL MAGAZINE EXCHANGE ENHANCED MASTERFILE
COLONY BRANDS - BUYER MASTERFILE ENHANCED
PROFILE AMERICA POSTAL AND EMAIL MASTERFILE
SHOPPER'S VOICE U.S. - MASTERFILE
NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY & MEDICARE (NCPSSM)
DISABLED AMERICAN VETERANS ENHANCED