Roaman's Mailing List

ROAMAN'S is tailor-made for the plus size woman who is not afraid to cause a sensation wherever she goes. The catalog features glamorous dresses, stylish business suits and separates, fabulous shoes and intimate apparel. ROAMAN'S shoppers are value conscious repeat customers, with a household income of $43,000, own their home and an average age of 54. They are true catalog shoppers purchasing apparel and non-apparel merchandise and gifts.

SEGMENTS COUNTS THROUGH 05/31/2025
904,074 TOTAL UNIVERSE / BASE RATE $100.00/M
 84,112 1 MONTH BUYERS     + $25.00/M
 198,592 3 MONTH BUYERS     + $20.00/M
 320,365 6 MONTH BUYERS     + $15.00/M
 530,159 12 MONTH BUYERS     $100.00/M
  PUBLISHERS RATE     $65.00/M
  FUNDRAISERS RATE     $65.00/M
  FOOD RATE     $75.00/M
DESCRIPTION

ROAMAN'S is tailor-made for the plus size woman who is not afraid to cause a sensation wherever she goes. The catalog features glamorous dresses, stylish business suits and separates, fabulous shoes and intimate apparel. ROAMAN'S shoppers are value conscious repeat customers, with a household income of $43,000, own their home and an average age of 54. They are true catalog shoppers purchasing apparel and non-apparel merchandise and gifts.

 

ROAMAN'S CATALOG BUYERS are great prospects for mid-ticket apparel, home décor, children's products, health & personal care, fundraising, general merchandise, gift, publishing, travel, insurance, crafts, reading, gardening, food and much more.


Additional Product Selects Available upon request: Footwear, Hosiery, Lingerie, Accessories, Outerwear, Careerwear, Casual Wear.

 

Dollar select is based on cumulative purchase.

 

Cancellation Information:

All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 100% FEMALE  
SELECTS
$100+ BUYERS   $30.00/M
$150+ BUYERS   $35.00/M
$50+ BUYERS   $20.00/M
$75+ BUYERS   $25.00/M
1 MONTH   $25.00/M
3 MONTH   $20.00/M
6 MONTH   $15.00/M
AGE   $10.00/M
AGE OF CHILDREN   $10.00/M
AVERAGE PURCHASE   $10.00/M
CASH BUYERS   $10.00/M
CREDIT CARD BUYERS   $10.00/M
IN HOUSE CREDIT BUYERS   $10.00/M
INCOME   $10.00/M
LAST PURCHASE   $10.00/M
MULTI / NEW TO FILE BUYERS   $10.00/M
PRODUCT   $15.00/M
SCF   $8.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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