VHI produces reproducible patient education collections for chiropractors. This kit is a collection of illustrated cards that the chiropractor can arrange as customized exercise and activity instructions for patients.
Average price of the reproducible kits is $149. Since kits are licensed for each location or practitioner, many buyers have made multiple purchases. All sales are a result of catalogs and direct mail offers mailed quarterly to their universe.
VHI is a dedicated publisher and direct marketer, devoted to dominating in their small niche. Their customer lists, to which they mail regularly with new product introductions, are a key part of their success. This list is a solid prospect for chiropractic, health education, rehab, and continuing education companies. |
