CareStepsTM in format embodied its name, simple easy-to-read brochures that dealt with life’s biggest issues: being diagnosed with cancer, stopping addictions, dealing with the loss of a loved one, facing change in jobs and financial status, dealing with anger and frustration, finding peace of mind. Step-by-step they showed patients, students, clients, and others how to work their way through life’s problems.
This innovative series of lifestyle and health education aids was direct marketed via catalogs to employers, schools, hospitals, and counselors. A catalog offering approximately 40 different titles generated thousands of sales averaging $90. This customer base consists of “adopters”, those institutions that purchased product in bulk to distribute for free to their “end users”, such as students, employees, patients, congregation, and members. This list is continually cleaned and offers 100% deliverability. |
