SMALL BUSINESS DECISION MAKERS are selected from top business compiled and response lists and are available to mailers in highly targetable segments.
These individuals are often the sole decision-makers for purchases of products and services used to operate their businesses. With strong entrepreneurial instincts they are concerned with products that help them stay ahead of their competition and efficiently serve their customers.
Typically, these individuals spend the majority of their time devoted to the day to day aspects of their businesses and are ideal prospects for direct marketing offers such as office products, computer hardware and software, credit cards, subscriptions and telecommunications.
They are also very receptive to "high ticket" consumer products and services including investments, travel, and real estate, as well as general offers of apparel, giftware, sporting goods, and electronics.
JOB TITLES:
| Owner |
801,891 |
| President |
659,042 |
| Vice President |
280,006 |
| Director |
208,612 |
| Partner |
130,725 |
| Board Member |
115,204 |
| Chief Executive Officer |
101,956 |
| Executive Director |
70,524 |
| Chief Financial Officer |
45,877 |
| Executive Officer |
45,151 |
| Chairman |
37,540 |
| Chief Technology Officer |
20,316 |
| Senior Vice President |
18,950 |
| Executive Assistant |
18,791 |
| Sales Executive |
18,253 |
| Executive Vice President |
17,766 |
| Officer |
15,596 |
INDUSTRY (2-8 digit available):
| Business Services |
1,356,143 |
| Retail Trade |
373,127 |
| Finance, Insurance, and Real Estate |
307,795 |
| Manufacturing |
206,099 |
| Construction |
166,324 |
| Wholesale Trade |
162,883 |
| Transportation, Communications, Elect |
105,037 |
| Agriculture, Forestry, and Fishing |
60,177 |
| Public Administration |
32,620 |
| Mining |
6,777 |
*other selects available - please inquire for latest counts run in-house*
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