|
COUNTS THROUGH 04/15/2018 |
|
|
| 8,783,163 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 852,940 |
0-2 YEARS |
+
$10.00/M
|
| 961,546 |
3-5 YEARS |
+
$10.00/M
|
| 1,779,910 |
6-10 YEARS |
+
$10.00/M
|
| 1,763,783 |
11-15 YEARS |
+
$10.00/M
|
| 1,416,305 |
16-17 YEARS |
+
$10.00/M
|
| 2,008,679 |
GRANDCHILDREN |
+
$10.00/M
|
|
|
This response file of executives at their home address identifies households with the presence of children. You can also target your specific market by using household demographics such as child's age, gender, parental income, number of children in the household as well as other lifestyle indicators.
This file is a must test for children's apparel, educational merchandise, insurance, travel, and most any catalog for the family or home.
Premier builds and enhances their executives at home database each quarter, while bringing in new and exciting participants and cleaning their database each month to ensure deliverability.
*more selects available - please inquire for latest counts run in-house*
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
28% FEMALE 55% MALE |
|
|
| ADDITIONAL LIFESTYLE |
$10.00/M |
| ADULT'S AGE |
$10.00/M |
| CHILD'S AGE |
$10.00/M |
| DONOR |
$10.00/M |
| ETHNIC |
$10.00/M |
| GENDER |
$5.00/M |
| HOMEOWNER |
$10.00/M |
| INCOME |
$10.00/M |
| LEVEL OF EDUCATION |
$10.00/M |
| MAIL ORDER BUYER |
$10.00/M |
| NUMBER OF CHILDREN |
$10.00/M |
| OCCUPATION |
$10.00/M |
| STATE,SCF,ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
