This is the most efficient direct mail generated source for reaching business executives at their home address. This file distinguishes itself from most consumer databases due to the source of the names - business executives that respond to direct mail from their home address. These business responders at home address are a unique and growing market.
These executives are highly responsive direct mail buyers of books, cassettes, magazine subscriptions and are seminar attendees. They buy financial services, high-ticket consumer merchandise, gifts and are excellent credit card prospects as well.
The file is updated four times annually and enhanced with both business and consumer demographics.
JOB TITLE:
| Medical |
6,309,453 |
| Financial |
4,129,124 |
| Administrative |
1,341,025 |
| Technicians / Engineers |
722,401 |
| Military / Law |
353,146 |
| Technology (IT) |
119,329 |
| Managers / Directors |
26,543 |
| Sales / Marketing |
8,167 |
| Top Executives |
4,142 |
| Vice Presidents |
1,729 |
| Supervisors / Foremen |
1,369 |
INTERESTS:
| OWN A CD PLAYER |
4,604,120 |
| DONOR TO CHARITABLE CAUSES |
3,627,979 |
| PHYSICAL FITNESS/EXERCISE |
3,220,089 |
| BOOK READING |
3,153,986 |
| OWN A DOG |
3,097,243 |
| STEREO/RECORDS/TAPES/CD |
2,539,228 |
| HOME WORKSHOP |
2,364,723 |
| WATCHING SPORTS |
2,235,868 |
| OWN A CAT |
2,043,495 |
| FISHING |
2,043,047 |
| GRANDCHILDREN |
2,008,679 |
| WALKING FOR HEALTH |
1,981,402 |
| BIBLE/DEVOTIONAL READING |
1,956,915 |
| GOLF |
1,833,299 |
| HEALTH/NATURAL FOODS |
1,829,471 |
| STOCK/BOND INVESTORS |
1,828,156 |
| DIETING AND WEIGHT CONTROL |
1,808,863 |
| CAMPING/HIKING |
1,795,748 |
| CRAFTS |
1,566,958 |
| WINE ENTHUSIAST |
1,552,604 |
| GOURMET COOKING/FINE FOODS |
1,525,985 |
| HUNTING/SHOOTING |
1,459,687 |
| SELF IMPROVEMENT |
1,445,063 |
| CULTURAL/ARTS EVENTS |
1,436,661 |
| PHOTOGRAPHY |
1,395,066 |
| BICYCLING |
1,389,703 |
| HOUSEHOLD PETS |
1,366,195 |
| WILDLIFE/ENVIRONMENTAL ISSUES |
1,149,612 |
| GARDENING |
1,104,852 |
| BUY PRE-RECORDED VIDEOS |
1,094,498 |
| FASHION CLOTHING |
1,017,256 |
**please inquire for complete list of selects or counts run in-house**
SAMPLE REQUIRED
No nets on selects.
No nets on selections that are included in the base.
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