MarketShare Pet Owners identifies dog and cat pet owners who have made a direct mail purchases or subscribed to a magazine. These pet lovers typically spend well over $500 per year to feed and care for their four-legged family members. They are mail order responders who have purchased from pet catalogs, subscribed to or purchased pet publications or have identified themselves as pet owners.
MarketShare is a comprehensive list resource designed to be a prospecting tool for all mailers- with no participation strings attached. Comprised of over 275 of the industry’s leading catalog, subscription, continuity and non-profit hotline files, MarketShare will enable mailers to profitably develop new markets; expand coverage in existing markets; and refresh old ones.
MarketShare offers a wealth of demographic, psychographic, lifestyle and transactional data. Updated quarterly, this consumer database enables direct marketers to effectively mail significant universes of names from the most specialized niche to the broadest mass market.
MarketShare’s analytical team can work with mailers and brokers to customize their own list prospecting databases.
Mailer participation in MarketShare is not required to benefit from MarketShare’s list targeting and custom modeling capabilities. Brokers receive full commission on base price.
Modeling Services
MarketShare’s in-house modeling team can provide customized analytical services as well as:
•Good Customer Matches
•Mailed Regression Models
•Customer Reactivation
Sample Required
No nets on selects
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