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Hajime-mashite, yoroshiku, "As seen on TV." Joho is defined as "information" in Japanese and describes exactly what the buyers on this consumer mailing list respond well to. The buyers on this consumer mailing list bought products after watching a lengthy infomercial about a variety of products. These consumers pay attention to the information included in a DM offer, and they use the marketer's information in their purchasing decisions. This consumer mailing list connects you with the more affluent Japanese consumers, as these infomercials only play on pay cable television and not on Japan's free-to-air TV stations.
This consumer mailing list is maintained and managed to the highest standards of deliverability by ACTON's offices in Osaka and Tokyo.
Usage
ABC
AIG
Amex
Citibank
Global Sweeps*
Health & Science*
Hiton*
Immunocorp
IMP
JLV
Marriot
Diners Club
Mastercard*
Nakjima Suisan
Neo-Tech Publishing
Toyota
Segments
*Mosaic Japan is a new consumer segmentation system that classifies consumers into 11 main groups and 50 distinct consumer segments. The Japan version has been developed by Acton Wins in partnership with Acton International, and Experian a leading global provider of consumer classifications. |
