Rowland’s is an upmarket catalogue of high quality women’s clothing, with a new introduction of specialist skincare products. Prices range from £15 to £250 with the average item cost being around £89.
Customers are highly affluent with a largedisposable income. Customers have been recruited primarily through advertising in the national press, in upmarket magazines such as Country Living, The Lady and Good Housekeeping, and through the mailing of external lists. The names are fully post coded and MPS screened.
The Rowland’s list is ideal for upmarket mail order catalogues, charity appeals, travel offers, magazine and financial investment mailings.
• File Breakdown: Females 94%
• Socio Economic Groups: ABC1
• Average Order Value: £129
• Age Group: 50-70 years
• File Breakdown: Buyers Only
