Red Direct is a home shopping brand that offers an edited choice of unique products for you and your home. Many products are designed exclusively for Red Direct so that you won't find them on the high street.
Red Direct launched their home shopping catalogue in November 1999 and offers a varied choice of luxury products and gifts. the customers on this are all highly affluent ABC1 individuals. Red Direct caters for the thirty something woman who is stylish, youthful, independent, working and in a long term relationship.
Customers have been recruited through offers, inserts in 'Red' magazine and Red Direct catalogues. The Red Direct list is ideal for gift, home and fashion mail order catalogues, travel offers, charity appeals, magazine and financial investment mailings.
• File Breakdown: Females 90%
• Socio Economic Groups: ABC1
• Average Order Value: £65
• Age Group: 35+ years
• File Breakdown: Buyers Only
