Plümo is a boutique style catalogue that features a mix of easy-to-wear clothes, unusual hand crafted gifts from all over the world, luxurious home accessories as well as a selection of jewellery. The catalogue was launched in 1999 and has built a database of 33,000 buyers.
Plümo customers are predominantly style conscious females with a high disposable income and a proven interest in design and travel. The customers have primarily been recruited through PR, direct mail and advertising in upmarket lifestyle, or interior design magazines.
The Plümo list is ideal for upmarket mail order catalogues, travel offers, subscription driving, charity appeals (donor recruitment & Gift Catalogues), magazine and financial investment mailings.
• File Breakdown: Females 90%
• Socio Economic Groups: ABC1
• Average Order Value: £110
• Age Group: 25-55 years
• File Breakdown: Buyers Only
