|
COUNTS THROUGH 10/23/2012 |
|
|
| 29,777 |
TOTAL UNIVERSE / BASE RATE |
£120.00/M |
| 18,740 |
0-12 MONTH BUYERS |
£120.00/M
|
| 13,300 |
0-12 MONTH MALE BUYERS |
£130.00/M
|
| 5,440 |
0-12 MONTH FEMALE BUYERS |
£130.00/M
|
|
|
|
Joseph Turner is an upmarket catalogue of skilfully tailored quality shirts, ties and accessories for men. The average item cost being around £40, and the average total order value is approximately £70.
Professional males with high incomes. They tend to be married and have children who have left home. While they like to look stylish they value quality choosing classic pieces rather than passing trends. Their interests include fine wines, good food, gardening and golf among others. These names have been recruited primarily through advertising in broadsheet newspapers, their web site (www.josephturner.co.uk) and through the mailing of external lists.
The Joseph Turner list is ideal for upmarket mail order catalogues, charity appeals, financial sectors, health, travel offers and subscription driving.
• File Breakdown: Male 64%
• Socio Economic Groups: AB
• Average Order Value: £70
• Age Group: 40-70 years
• File Breakdown: Buyers Only
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
ADS/WEB SITE/DIRECT MAIL (CATALOG) |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
OTHER |
| GENDER: |
36% FEMALE 64% MALE |
|
|
| GEOGRAPHY |
£10.00/M |
| MULTI-BUYERS |
£10.00/M |
| ORDER VALUE |
£10.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| E-MAIL DELIVERY |
£40.00/F |
|
