Through quality and timeless design, Orvis has reflected the distinctive country lifestyle for more than 150 years. Their product range consists of men’s and women’s apparel, fly-fishing gear, gifts and dog products.
These buyers are lovers of the country and are very upmarket with high disposable incomes. They have a keen interest in antiques, theatre, current affairs, classical music and are also readers of quality broadsheet press. Profile information shows that they are financially astute with lump sum savings, unit trusts, stocks and shares. They also show a high propensity to donate to charities, such as children’s, medical and animal welfare.
All the names on the file have been recruited via direct mail. The Orvis list works very well for mail order offers, charity appeals, financial services, publishing and many more.
• File Breakdown: Females 90%
• Socio Economic Groups: ABC1
• Average Order Value: £95
• Age Group: 45+ years
• File Breakdown: Buyers Only
