|
COUNTS THROUGH 10/31/2025 |
|
|
| 29,221,292 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 29,221,292 |
POSTAL ADDRESSES |
$100.00/M
|
| 26,088,266 |
OPT-IN E-MAIL ADDRESSES |
$125.00/M
|
| 2,435,107 |
1 MONTH HOTLINE |
+
$20.00/M
|
|
|
|
These are avid readers who have filled out a questionnaire detailing their specific interest in certain areas of reading. Many of them are book club members and read an average of over 55 books a year. They are well educated and informed consumers. They are excellent prospects for book clubs, magazines, travel, credit card offers, etc.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
RESPONSE GENERATED SURVEY DATA |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| AGE |
$10.00/M |
| CHILDREN |
$10.00/M |
| CREDIT CARD |
$10.00/M |
| GENDER |
$10.00/M |
| HOMEOWNER |
$10.00/M |
| INCOME |
$10.00/M |
| INTEREST |
$10.00/M |
| MAIL ORDER BUYERS |
$10.00/M |
| MORTGAGE INFORMATION |
$10.00/M |
| STATE/SCF/ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD-ROM (FLAT FEE) |
$25.00/F |
| EMAIL DELIVERY (FLAT FEE) |
$35.00/F |
| FTP |
$50.00/F |
|
