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COUNTS THROUGH 04/30/2025 |
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| 12,309,561 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
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The largest database of African American households on the market. This file is created in a two step process. First we select the geographic density areas that are identified by the census bureau as over 80% African American. This file is then further refined by selecting african first names and surnames, making this database the most comprehensive, accurate and deliverable list of African Americans. At 34 million people this is the largest minority group in the country, representing over $350 billion in purchasing power. Combined with so many demographic selections marketers can effectively target their best potential customer. This is the first time an African American file has been made available with so many important demographics for pinpointing the minority market.
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| POPULARITY: |
 97 |
| MARKET: |
CONSUMER |
| CHANNELS: |
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| SOURCE: |
DIRECT MAIL & RESPONSE GENERATED SURVEY DATA |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD-ROM (FLAT FEE) |
$25.00/F |
| EMAIL DELIVERY (FLAT FEE) |
$35.00/F |
| FTP |
$50.00/F |
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