Published and printed in England, Discover Britain provides its subscribers the true essence of Great Britain with its full color format and award-winning, beautifully reproduced photographs and editorial.
Subscribers trust Discover Britain for its discerning county guides and to introduce them to British brands and eccentric personalities.
Subscribers travel with Discover Britain each issue to enjoy the splendor of Great Britain's history, countryside, castles, people, places and culture, both past and present, by way of a beautiful pictorial display that is Discover Britain alone.
Discover Britain has both a British readership and a strong North American subscriber base. It speaks directly to the educated, well-travelled Anglophile with a lust for knowledge and distinctly British experiences. Through its broad mix of well-respected writers and stunning photography, the magazine delivers a contemporary perspective on Britain that celebrates both its heritage and its modernity.
- Mean age 57 years
- 85% Travel actively to the UK
- 91% Order from Catalogs
- 76% Have made telephone/mail/internet purchase in the last 12 months
- 81% Visit London once per year
- 80% Use the magazine to plan a trip to the UK
- 63% Are from high-income households
- 51% Are female
- 63% Have booked an activity after reading about it in Discover Britain
- £22 billion spent by overseas visitors to the UK in 2015
- 74% Married
- 87% Homeowners
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