Convergence Masterfile Mailing List

This multi-sourced list consists of residential, direct response buyers of computer, personal communications, and other Internet-based products and services.

SEGMENTS COUNTS THROUGH 01/01/2011
22,174,263 TOTAL UNIVERSE / BASE RATE $150.00/M
 22,174,263 RECORDS    
 15,051,473 MALE    
 3,655,358 FEMALE    
 3,467,432 UNKNOWN GENDER    
DESCRIPTION

Count 100% 3-line residential addresses.


Buyer Profile This multi-sourced list consists of residential, direct

response buyers of computer, personal communications, and other

Internet-based products and services. These educated, hard-working

individuals have a strong career focus. They manage a delicate

balance between family, career, and community. They contribute to

local and global causes with their money as well their time and

talents. Busier than most, they tend to invest in technology and

personal communications products and services to accomplish more

each day. Convergence Masterfile Buyers have purchased or donated

via direct response display advertising, direct mail, and Internet

e-commerce.

 

List Applications — Technology Desktop and mobile computer

hardware and software, broadband Internet (cable, DSL, wireless,
satellite), PDAs (personal digital assistants), personal web hosting,

ASPs (application service providers), instant messaging, digital
multimedia hardware, software, and services, gaming consoles and

accessories.


List Applications — Financial Brokerage firms, mutual funds,

commodities, online research, online financial data and news,
investment newsletters, online banks, private banks, insurance

including life, health, auto, home, and personal umbrella liability
policies, financial planning services, financial and tax software and

services, automobile leasing, jumbo mortgages, premium credit
cards, affinity cards, and smart cards.


List Applications — Health and Education Continuing education

courses, advanced degree programs, distance learning, self-help
software, books, and audio tapes, mail-order and online

pharmaceuticals, vitamins, and supplements, health newsletters,

health club memberships, online health portals, and exercise

equipment.


List Applications — Lifestyle Luxury vehicles and boats, exotic

vacations, luxury goods including gourmet foods, wines, spirits,
fragrances, and confections, designer apparel and accessories,

high-end sports equipment, lifestyle magazines, audio and book
clubs, personal technology products including digital TV, satellite

TV, home theater, audio equipment, GPS units, radar detectors,

cell/PCS phones, digital cameras and video equipment, and

charitable causes including social, health, environmental, and

religious.


List Rental Fee $150/M; 5000-record minimum; net 30 days; brokers

and agencies welcome.

 

12-Month Unlimited Use License $3,300,000 for entire file; net 15

days; brokers and agencies welcome.


Free Key Coding and A/B Splits Free key coding and A/B splits

are available upon request; no charge.


Format Comma-delimited ASCII file, sorted by Zip+4 code.

Fixed-length ASCII format available upon request.


Shipping/Availability Approved orders are shipped the same day

we receive them, usually within one hour of receipt. Alternatively,

we offer free overnight shipping on CD-ROM via Federal Express.


Quality/Hygiene This list is regularly processed to remove

duplicates, undeliverables, and do-not-mail records. First, U.S.

Postal Service C.A.S.S.-certified (Coding Accuracy Support

System) software is used to check each address against the

U.S. Postal Service national database. Incorrect street names

and missing or incorrect states and  ZIP+4 codes are corrected.

Once the address has been standardized and the ZIP+4 code

applied, an attempt is made to match the address against the

N.C.O.A. (National Change-of-Address) File, which contains

approximately 115 million records or 36 months of permanent

address changes. Address change information is derived from the

PS Form 3575, Change-of-Address Order, filed by relocating postal

customers. Finally, the list is run against the DMA Mail Preference

Service consumer file to remove do-not-mail records. The list is

supplied in ZIP+4 format.


Update Frequency Monthly on the last business day of the month;

approx. 150,000 new records per month.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 30% FEMALE 70% MALE  
SELECTS
ADDRESS TYPE   NO CHARGE
COUNTY   NO CHARGE
GENDER/SEX   NO CHARGE
GENERAL DELIVERY   NO CHARGE
HIGH-RISE   NO CHARGE
HOUSEHOLD INCOME SELECT   NO CHARGE
HOUSING VALUE   NO CHARGE
MEDIA   
MSA   NO CHARGE
PMSA   NO CHARGE
PO BOX   NO CHARGE
RADIUS FROM A CENTRAL ZIP   NO CHARGE
RURAL ROUTE   NO CHARGE
SCF   NO CHARGE
STATE   NO CHARGE
STREET/RESIDENTIAL   NO CHARGE
ZIP   NO CHARGE
ZIP+4   NO CHARGE
ADDRESSING
KEY CODING  $0.00/M
A/B SPLIT  NO CHARGE
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