NEW BANKCARD HOLDER TOTALBASE Mailing List

New bankcard holders are among the hottest consumers when it comes to spending. New cards mean that they are credit active and ready for offers, to break in those new cards.

SEGMENTS COUNTS THROUGH 07/21/2025
14,265,350 TOTAL UNIVERSE / BASE RATE $70.00/M
 14,265,350 NEW BANKCARD HOLDERS     $70.00/M
  PHONE NUMBERS     + $25.00/M
DESCRIPTION

New bankcard holders are among the hottest consumers when it comes to spending.  New cards mean that they are credit active and ready for offers, to break in those new cards.  The New Bankcard Totalbase offers a wide range of selections so marketers can fine tune their direct  marketing campaigns to reach the perfect niche.  Please inquire about the enhanced lifestyle segment on the file.

 

Recency Selections:
Issued 0 -6 Months                         

Issued 7 - 12 Months                           
Issued 13 - 24 Months                         
Issued 25 - 36 Months                         
Issued 37 - 48 Months                         
Issued 48 + Months                                 

 

 Additional Selections:

Ethnicity(surname)
Ethnicity (confirmed)
Family Position
Specialty Credit Card Type

Lifestyle

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, DIRECT MAIL AND COMPILED SOURCES 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
AGE OF CHILDREN   $5.00/M
ETHNICITY(CONFIRMED)   $25.00/M
ETHNICITY(SURNAME)   $7.00/M
FAMILY POSITION   $5.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
INCOME SELECT   $5.00/M
LIFESTYLE   $30.00/M
MAIL ORDER BUYERS   $10.00/M
MARITAL STATUS   $5.00/M
NUMBER OF CHILDREN   $5.00/M
OCCUPATION   $5.00/M
PHONE NUMBER   $25.00/M
PRESENCE OF CHILDREN   $7.50/M
RECENCY SELECTIONS   
SCF   $5.00/M
SPECIALTY CREDIT CARD TYPE   $25.00/M
UNLIMITED ANNUAL USAGE   $140.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $50.00/F
FTP  $75.00/F
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