|
Freed from the constraints of raising a family and with more time of their own, mature consumers seek products, services and activities that complement their desire to live life to the fullest. This market of mature spenders has over $1.6 trillion in spending power and a cumulative net worth that's nearly twice the national average. The Mature Market Database is made up of individuals over 50 who are great prospects for insurance, healthcare, investment and travel offers. Grandparents with grandchildren are also good targets for children’s products. Today, many senior Americans live with their adult children. Because the data in the Mature Market Database is compiled at the individual level, you can now reach these seniors by their full names, bypassing the head of household. |
