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Nearly 20% of Americans move every year. Whether it’s 15 miles or 150 miles, these consumers need new local vendors of products and services. They’re a perfect audience to receive offers for household furnishings, lawn and garden equipment, local retail stores, medical and dental physicians, banks, restaurants, and local fundraising.
New movers also hold great potential for national marketers. Publishers can target new movers with magazines relevant to their community lifestyle, or financial institutions can offer new credit to assist with moving essentials.Special selects include distance of move, dwelling type and state of previous address. Identifying those new movers who have moved from a multi-dwelling home to a single- dwelling home provides a great opportunity to offer new supplies and equipment such as lawn care items and auto care.
Leverage the 30-day hotline file and target these new movers while their needs are hot! The New Movers Database is not derived from the U.S. Postal Service’s NCOA file.
Did You Know?
• Two thirds of households have some type
of air conditioning, accounting for 14% of
residential electric expenditures.
• 81% of U.S. adults spend at least an hour
on gardening (including lawn) chores every
week.
Source: UselessKnowledge.com
One-time use only.
Sample mailing piece and/or
telemarketing script required.
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