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The American dream is to own a home. For most, once the
dream comes true, these consumers must manage the ongoing
maintenance and improvements to their homestead. Reach over
60 million American homeowners in need of products and services
to help them keep things functional and fashionable with a variety
of offers such as home improvement items, lawn and garden
equipment, home furnishings, electronic equipment, and
decorating ideas.
Because of their specific purchasing needs and above-average
incomes, these consumers are also prime targets for insurance,
financial services, home equity and fundraising offers. The
Homeowners Database offers home value and home equity
indicators giving you more insight into income and spending
power. |
