Allrecipes Onsert Media Program Package Insert Program

Meredith onserts carry our partners' brand messaging into the homes of up to 45 million targeted, ready-to-buy consumers each month. Polybagged with Meredith’s trusted magazine brands, onserts literally fall into the laps of an audience ready to click, call, try and buy as subscribers tear into their magazines. The results? New customer acquisition. With scale, turnkey customization and ROI, Meredith Onsert Media delivers content that drives commerce.

SEGMENTS COUNTS THROUGH 10/11/2019
1,245,100 TOTAL UNIVERSE / BASE RATE $80.00/M
DESCRIPTION
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In a world of unlimited recipe choices, Allrecipes magazine sifts through and serves up the best from Allrecipes.com, the world’s largest online community of cooks. Combining our digital insights and editorial expertise, we share recipes from the people, for your people—with ratings, reviews and motivation to make it your own. It’s guaranteed that when you cook what they cook, you’ll get your own 5-star reviews.

 

Allrecipes is available to be poly wrapped 6 times a year.

Available poly circulation per issue is 1,245,100

 

CUSTOMER PROFILE

+ Median Age: 48 years

+ Own Home: 70%

+ Median Household Value: $249,667

 

GENERAL


+ With limited inventory (5/issue), onserts often sell out prior to issue close


+ Insertion order required a week prior to national close date





 

ONSERT SPECIFICATIONS


+ Maximum size: 7-7/8” x 10-1/2” 



+ Minimum size: 4” x 6”




 

PLACEMENT


+ Onserts are placed between the back cover and the address vehicle.

 

QUANTITIES


+ Minimum: 500,000


+ Maximum: 1,245,100

Onsert Quantities subject to change




 

PROGRAM PRICING


+ All onsert rates are custom quoted based on unit size and weight

 




CREATIVE


+ Subject to creative & postal approval


+ Creative must exclude the following:


- Mailing indicia
- Space for a mailing address


- The word “catalog” or similar word in the copy referencing the piece


- ISSN or ISBN Number





 

NOTE


+ Meredith reserves the right to reject any onsert that would result in unanticipated postal penalties for the host publication.


+ Meredith must approve the final creative blue lines prior to the printing of the onsert.

 

For more information, visit http://meredithdirectmedia.com/onsert-media/

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: PACKAGE INSERT SOLD, DIRECT RESPONSE 
PRIVACY: 100% SUBSCRIBERS 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 83% FEMALE 17% MALE  
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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