Jack & Jill and Humpty Dumpty Subscribers Masterfile Mailing List

A subsidiary of The Saturday Evening Post Society, U.S. Kids publishes children's magazines, Humpty Dumpty and Jack and Jill, targeted to parents of young learners ages 2 to 12. Their subscriber files have been merged to form a masterfile of information-driven parents devoted to their kids. US Kids was formed as part of The Children's Better Health Institute, which was established in 1976 as part of the nonprofit Benjamin Franklin Literary and Medical Society. The publisher provides information and encouragement to parents and teachers in their efforts to educate the next generation on the fundamentals of good health.

SEGMENTS COUNTS THROUGH 03/02/2025
14,799 TOTAL UNIVERSE / BASE RATE $100.00/M
 58,962 24 MONTH EXPIRES     $75.00/M
  *FUNDRAISER RATE*     $75.00/M
 16,500 *GIFT GIVERS*     + $12.00/M
  NON RECIPROCAL FEE     $25.00/M
DESCRIPTION
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The award-winning editors and artists of U.S. Kids know how to capture the imagination of children with illustrated stories, puzzles, games, and activities that stimulate their young minds.  The magazines also present important health information in a subtle, fun way that gives kids a positive head start in life.

U.S. Kids is committed to improving the health and well-being of all children.  Its magazines encourage youngsters of all races and cultures to strive for excellence in the areas of academics, personal fitness, medicine, and science.  Each publication is designed to educate and entertain readers while promoting good health and fitness among all children.

U.S. Kids was formed as part of The Children's Better Health Institute, which was established in 1976 as part of the nonprofit Benjamin Franklin Literary and Medical Society.  The publisher continues to provide information and encouragement to parents and teachers in their efforts to educate the next generation on the fundamentals of good health.

These parents actively seek information and products that can help the healthy physical, educational, creative, social, and emotional growth of their children.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 75% FEMALE 25% MALE  
SPENDING: $15.95 AVERAGE ORDER 
SELECTS
12 MONTH HOTLINE   $5.00/M
3 MONTH HOTLINE   $12.00/M
6 MONTH HOTLINE   $7.00/M
CHANGE OF ADDRESS   $12.00/M
GENDER   $12.00/M
NON RECIPROCAL FEE   $25.00/M
PAID   $12.00/M
SOURCE   $12.00/M
SOURCE/RENEWALS   $12.00/M
STATE/SCF/ZIP   $8.50/M
ZIP TAPE SET UP FEE   $35.00/F
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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