For over 130 years, GRITmagazine has celebrated the best of the rural lifestyle. GRIT combines useful articles, product reviews, beautiful photos, reader advice, humor, and a healthy dose of fresh attitude to offer a complete guide to life outside city limits. These neighborly homeowners enjoy a sense of community through the magazine.
The Grit reader is an independent, dirt on their hands, do-it-yourselfer. These "ruralpolitans" tackle each day with a practical, self-sufficient attitude, which in turn influences the investments in tools, supplies and energy they make. They are passionate about gardening, their livestock and property maintenance. They rely on Grit to deliver the down-to-earth advice and information needed to make their rural dreams come true - whether it's building a barn, raising chickens or harvesting timber.
Rural America is one the fastest-growing U.S. population segments:
- More than 71% of rural counties gained population
- Migration of urban dwellers accounted for most of this increase
- Fewer rural residents left for cities
Reach upscale rural market segments with GRIT:
- Suburban professionals seeking the simplicity of a country lifestyle
- Hobby farmers or property owners who buy land (3+ acres)
- Metro dwellers who purchase land in the country, but do not aspire to operate a farm
- Metro families with children who seek a better life in the country
Demographics
- 89% Homeowners
- $202,000 Average Home Value
- 39% Men / 45% Women
- 47Average Age
- $75,750 Average Household Income
- 65% County Size D / 22 % County Size C
Lifestyle & Purchase Behavior
- 77% own livestock
- 96% garden; average garden size is 379 sq. ft.
- 91% cook from scratch; 82% bake from scratch
- 34% own 40+ acres
- 63% own a pick up truck
- 63% own a riding lawn mower
GRIT readers are practical, self-sufficient folks who treasure the cozy comforts of home. Readers seek information, products, services, furnishings, and equipment they need to enjoy the good life and get the most from their country properties. |
