Paula Young & Especially Yours - Package Insert Program Package Insert Program

The Paula Young and Especially Yours combined Package Insert Program offers insert mailers the opportunity to reach consumers who have made a purchase from one of the two world's largest mail order wig catalogs in the world. These mature customers are fashionable, image conscious women who have purchased quality wigs, hairpieces and fashion add-on's and accessories.

Paula Young offers hairpieces and wig styles for women that are looking to either purchase for fashion or convenience; or to compensate for thinning hair or medical hair

loss.

Especially Yours focuses on the African American woman and also offers stylish suits, dresses, shoes, hats and caftans throughout the catalog and on their website.

Demographic Profile:
Average Age 66
Average Household Income $47,000
Married 70%
Retired 47%
Homeowners 81%

Maximum Size 5-1/2 x 8-1/2
Weight: .25 oz.
Overweight Inserts: please inquire

All new mailers will be required to send an actual samples over to collation house for approval.

• To order this list, contact your List Broker and ask for NextMark List ID #318696 or click here to place your request.
• Use NextMark List Order Entry Software or Bionic Media Planning Software
• 25,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
• NET NAME IS NOT ALLOWED
• EXCHANGE IS AVAILABLE
• REUSE IS AVAILABLE
• CANCELLATION FEE AT $150.00/F