REALTOR MAGAZINE is the official magazine of the NATIONAL ASSOCIATION OF REALTORS (NAR) - the largest trade association in the world with over 1.5 million members. The magazine is published 4 times per year and reports on industry best practices, trends and tools of the trade - all with the mission of helping NAR's members achieve business success. Subscribers are real estate professionals who are members of NAR and adhere to its strict Code of Ethics.
NAR membership is composed of residential and commercial brokers, salespeople, property managers, appraisers, counselors, and others engaged in the real estate industry.
REALTORS represent a massive market for your products and services, collectively spending $7.8 billion annually for their businesses.
These professionals are ideal prospects for a wide variety of business and consumer related offers such as front/back office supplies, premium give-a-ways/advertising specialties, business training/seminars, regional trade/business publications, computer hardware & software, business services, telecommunications products, continuing education training, home décor, consumer magazines, greeting cards, food-gift offers and much more.
Demographic Profile:
Median Age of REALTORS 54
Average HH Income $116,799
Average REALTOR income $99,800
Average REALTOR Investment $460,200
Own computers & electronics at home 95%
Own/Use computers for work 94%
Use cellular phones 96%
Have Online/Internet access at home 90%
Have investment portfolios 80%
Work from Home Office 81%
Give business gifts 82%
Average Gift Amount $55
Attended college 83%
- 85% recommend products and services to their clients
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