.jpg)
There's a reason grown-ups smile when they think about Highlights® magazines. From Hidden Pictures™ to funny riddles to Goofus and Gallant™, they remember the excitement of getting Highlights in the mail and perusing its articles, stories and puzzles. This is why many choose to give the gift of Highlights to the children they love.
Primarily grandparents gifting subscriptions and puzzle book club memberships to their grandchildren, they enjoy the convenience that mail order offers. They have responded to one or more of Highlights mailings/prospecting promotions throughout the year, gifting a Highlights product that is shipping to an address other than their billing address.
Highly traditional, these predominantly direct mail generated gift givers seek high-quality, well-intentioned gifts for their loved ones. All general merchandise, insurance, senior-oriented and gift/merchandise mailers will reach a highly responsive audience. Nonprofit mailers will also find Highlights Gift Givers to be a responsive and generous audience.
Highlights Gift Givers index above-average in a wide variety of categories, including:
- Donors to international relief causes
- Donors to humanitarian causes
- Donors to animal welfare causes
- Donors to environmental causes
- Specialty foods/spices
- Publishing, particularly women's interest, men's interest, health, newsletters, shelter (home/kitchen)...in addition to children's publishing (of course!)
- Children's merchandise, apparel and shoes
- Home decor & gifts
- Home organization & gadgets
- Kitchen accessories & decor
- Country decor & gifts
- Low to mid-ticket female apparel and shoes (and large size too)
- Low to mid-ticket men's apparel and shoes
- Low to mid-ticket gifts & merchandise
HFC requires PGP software and a PGP key to decrypt their names.
|
