EASTWOOD COMPANY CATALOG BLOW IN Package Insert Program

PROGRAM ON HOLD FOR 2024. Inserts included in catalogs mailed to the Eastwood Company customers. These are automotive restoration and customization enthusiasts purchasing through a catalog and web site for their vehicles, trucks and specialty vehicles.

SEGMENTS COUNTS THROUGH 03/11/2024
TOTAL UNIVERSE / BASE RATE $0.00
  PROGRAM ON HOLD 2024     $35.00/M
DESCRIPTION
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PROGRAM ON HOLD FOR 2024

 

 

Vehicle enthusiasts for remodeling, refurbishing and general care for cars, trucks, specialty vehicles, etc.

  

Eastwood Company is dedicated to providing unique products and innovative solutions for its customers.  Eastwood has been a pioneer in creating the right tool for the job in response to customer inquiries.

 

The Eastwood catalog line targets a primarily male audience with tools, supplies and equipment for auto restoration and customization enthusiasts. These buyers are serious do-it-yourselfers who benefit from the unique line of products and the advice provided via the Eastwood Company website.  Business addresses account for 10% of the file.

 

Products include their specialty line of powder coated paints, buffing equipment, metal working tools, performance products, styling products, lifts, etc.  This audience is interested in home improvement, self improvement, sports, financial services, internet services, collectibles, car and truck magazines and offers and more.

 

SOURCE:               35% Catalog Sales

                             65% Internet

 

DEMOGRAPHICS:    88% Male

                             Mostly white collar

                             Average Age: 50

                             70% Married

                             HH Income: $75,000+

                             80% homeowners with homes valued at $150,000+

 

UNIT OF SALE:            $110

 

MINIMUM QUANTITY: 100,000

 

PROGRAM SPECIFICATIONS:

                     Maximum Size:      6 x 6 (inquire for larger)

                     Minimum Size:       3  x 5

                   

 

 

    

     

 

A sample of the piece must be approved by production before confirming pricing or confirming an order.

               

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program Blow-in Program   
SOURCE: BUYERS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 88% MALE  
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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