Smithsonian Magazine Mailing List

SMITHSONIAN MAGAZINE is one of the largest and most influential publications in the nation. Igniting boundless curiosity, SMITHSONIAN MAGAZINE journeys to places that surprise, introduces people changing the world and explores issues that define the past, present and future. For those insatiably curious about our world and ourselves, who are open to learning new things every day, who see challenges as opportunities, SMITHSONIAN MAGAZINE is a trusted source for millions of curious people. Subscribers are affluent, educated consumers who have a thirst for knowledge and a passion for life. Engaged and connected within their communities and the world around them, they are frequent supporters of a variety of nonprofits. Organizations from every nonprofit sector will find a responsive audience ready to donate. SMITHSONIAN MAGAZINE subscribers have a voracious appetite for reading and make a great audience for all consumer publishers.

SEGMENTS COUNTS THROUGH 02/28/2025
603,800 TOTAL UNIVERSE / BASE RATE $115.00/M
 603,800 ACTIVE SUBSCRIBERS     $115.00/M
 18,766 FEB’25 ACTIVE SUBS     + $17.00/M
 101,642 3 MONTH ACTIVE SUBS     + $14.00/M
 91,412 3 MONTH DTP SUBS     + $26.00/M
 2,834 1 MONTH CHANGE OF ADDRESS     $144.00/M
 83,218 GIFT SUBSCRIPTION DONORS     $130.00/M
 5,896,174 EXPIRES     $75.00/M
  FUNDRAISER RATE     $85.00/M
  CATALOG RATE     $85.00/M
DESCRIPTION

SMITHSONIAN MAGAZINE is one of the largest and most influential publications in the nation. Igniting boundless curiosity, SMITHSONIAN MAGAZINE journeys to places that surprise, introduces people changing the world and explores issues that define the past, present and future. For those insatiably curious about our world and ourselves, who are open to learning new things every day, who see challenges as opportunities, SMITHSONIAN MAGAZINE is a trusted source for millions of curious people.

 

Subscribers are affluent, educated consumers who have a thirst for knowledge and a passion for life. Engaged and connected within their communities and the world around them, they are frequent supporters of a variety of nonprofits. Organizations from every nonprofit sector will find a responsive audience ready to donate. SMITHSONIAN MAGAZINE subscribers have a voracious appetite for reading and make a great audience for all consumer publishers.

 

Demographic Profile:
Median Age 61
Median Income $81,211
College Educated 80%
Homeowners 76%

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 99% DIRECT MAIL 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 36% FEMALE 48% MALE  
SPENDING: $39.00 AVERAGE ORDER 
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3 MONTH HOTLINE   $14.00/M
6 MONTH HOTLINE   $10.00/M
CANCELLATION RUN CHARGES   $15.00/M
CHANGE OF ADDRESS   $12.00/M
GENDER/SEX   $9.00/M
NON RECIPROCAL   $20.00/M
ONE PER HOUSEHOLD   $6.00/M
PAID   $12.00/M
PROVINCE   $8.00/M
SCF   $8.00/M
SOURCE   $12.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
DELIVERY FEE  $75.00/F
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