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When these consumers ages 18 – 25 first receive their newly issued credit card, they immediately call to activate them. Now they have a reason to start shopping! With this new spending power, they can purchase items for men’s and women’s apparel as well as gifts for themselves, friends and family. These new credit card holders have all spent countless hours online and looking at direct mail pieces sent to their home to find the right offer so they can apply for their first credit card. These consumers have all shared and made available their buying habits and financial status. By going online and responding to a mail piece they take advantage of all of the opportunities of building their credit. They no longer need to say “I can’t buy that right now.” Having a bank card allows them to get out and shop.
These consumers enjoy shopping at the malls, boutiques, brand outlets, and much more! Having a retail credit card is also a good way to build credit as well as enjoying the ease of shopping. These are also perfect consumers who will want your catalog credit card.
Don’t overlook the opportunity to use this file for direct mail or Online offers! These ready and willing buyers can be matched to your offer to deliver the results you hope to achieve!
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