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Advertisers and brands seek access to business contacts both at work and at home for several strategic reasons including Targeted Marketing, Wider Reach, Data Segmentation, Improved Personalization and Optimizing Timing. Ultimately, advertisers and brands want to ensure that they have access to as much relevant information as possible to improve efficiency and effectiveness of their campaigns. The Stirista Business Contact database is multi sourced from email newsletters, email and web forms, product registrations, professional directories, trade shows and conferences, and across 100,000 publisher partners. The data is available for both email delivery and direct mail opportunities. B2B domain emails can also be released for matching, appending and linkage opportunities.
- For B2C marketers, B2B data such as workplace location and company names, education, job title, business email addresses, past employers, firmographic information, and LinkedIn profiles are available.
- For B2B marketers, B2C data such as consumer demographics, buyer interests, and multichannel contact information are available.
- Match Rate Improvements – Stirista has best-in-class coverage of B2B2C, which makes the data ideal for improving match rates for onboarding and clean room use cases
1. Targeted Marketing: Business contacts at work typically represent professional decision-makers, while personal contacts at home might be more involved in consumer or family purchases. By obtaining both types of contact information, marketers can craft more targeted campaigns based on the individual’s role and preferences in both professional and personal contexts.
2. Wider Reach: Having both work and home contact details allows marketers to reach people through multiple channels—whether via email at work or through personal phone numbers, social media, or home addresses. This increases the chances of engagement.
3. Data Segmentation: Marketers can use this dual information to segment their audience more precisely. For example, they may tailor content for someone based on their business interests when using work contacts and shift to more personal product offers for their home address.
4. B2B and B2C Opportunities: A contact at work may be valuable for business-to-business (B2B) marketing, while a home contact may open doors for business-to-consumer (B2C) marketing. By obtaining both, companies can benefit from two different types of sales opportunities.
5. Increasing Touchpoints: By having both work and home contact information, marketers can increase the number of touchpoints they have with a customer or prospect. This constant engagement across different settings keeps their brand top of mind.
6. Improved Personalization: If marketers can access both work and home details, they may be able to create highly personalized experiences for a consumer. For example, knowing a customer’s job title at work and their hobbies or personal interests can help marketers craft tailored offers that resonate in both professional and personal realms.
7. Optimizing Timing: Some contacts may be more likely to engage with marketing messages during certain times of day (e.g., work hours for business-focused emails or after hours for personal promotions). Having both work and home contact information gives marketers better insight into when to engage with their audience.
SOURCE:
Direct Response/Direct Mail/Online Opt in/Internet Online
SELECTION INCLUDES:
Business Name/Contact Name/Consumer Address
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