Magnolia Journal Onsert Media Program Package Insert Program

Meredith onserts carry our partners' brand messaging into the homes of up to 45 million targeted, ready-to-buy consumers each month. Polybagged with Meredith’s trusted magazine brands, onserts literally fall into the laps of an audience ready to click, call, try and buy as subscribers tear into their magazines. The results? New customer acquisition. With scale, turnkey customization and ROI, Meredith Onsert Media delivers content that drives commerce.  

SEGMENTS COUNTS THROUGH 10/11/2019
843,800 TOTAL UNIVERSE / BASE RATE $80.00/M
DESCRIPTION
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Magnolia Journal is a lifestyle magazine based on Chip and Joanna Gaines’s powerhouse brand, Magnolia. The quarterly publication offers fresh inspiration for life and home in each new season, and encourages readers to create or improve the space–and the life–they love. Chip and Joanna provide unique and actionable ideas for home projects and décor, tips for outdoor living and gardening, and ways to celebrate holiday and everyday gatherings with family, friends and food.

 

Magnolia Journal is available to be poly wrapped 4 times a year.
Available poly circulation per issue is 843,800

 

CUSTOMER PROFILE

+ Median Age: 51 years

+ Own Home: 84%

+ Median Household Value: $275,164

 

GENERAL

+ With limited inventory (5/issue), onserts often sell out prior to issue close

+ Insertion order required a week prior to national close date

 

ONSERT SPECIFICATIONS

+ Maximum size: 7-7/8” x 10-1/2”

+ Minimum size: 4” x 6”

 

PLACEMENT

+ Onserts are placed between the back cover and the address vehicle.

 

QUANTITIES

+ Minimum: 500,000

+ Maximum: 843,800

Onsert Quantities subject to change

 

PROGRAM PRICING

+ All onsert rates are custom quoted based on unit size and weight

 

CREATIVE

+ Subject to creative & postal approval

+ Creative must exclude the following:

- Mailing indicia

- Space for a mailing address

- The word “catalog” or similar word in the copy referencing the piece

- ISSN or ISBN Number

 

NOTE

+ Meredith reserves the right to reject any onsert that would result in unanticipated postal penalties for the host publication.

+ Meredith must approve the final creative blue lines prior to the printing of the onsert.

 

For more information, visit http://meredithdirectmedia.com/onsert-media/

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: PACKAGE INSERT SOLD, DIRECT RESPONSE 
PRIVACY: 100% SUBSCRIBER 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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