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(FORMERLY DESTINATION MATERNITY - ENHANCED MASTERFILE)
Motherhood and A Pea in The Pod are the largest brands in Maternity Fashion with a market reach of 75% of all first time Moms. They offer expectant Moms affordable and high-end apparel, accessories, and nursing products to help them look and feel their best.
The Motherhood & Pea in The Pod - Enhanced Masterfile consists of households with children (or children on the way). These promotionally responsive households have signed up for the Preggie Perks Program with intent to purchase from Motherhood and/or Pea in the Pod. Upon sign-up to this opt-in program, they have elected to received special offers, products and services that will help them as they start or expand their families.
The Motherhood & Pea in the Pod file responds to various children's, insurance, and general merchandise offers. They are also excellent prospects for nonprofit, publishing and home offers.
Demographic Profile:
Average Age 24-38
Average Income $50K - $200K
Average Order Size $95 |
