|
About:
Featuring award-winning financial news, analysis, and commentary since 1998, The Market Cap is sent free of charge each week to over 95,000 affluent, well-educated, technology-savvy subscribers who have opted in to receive both the newsletter and special offers from our partners. Because of The Market Cap’s exclusive content and unrivaled advice and insights, our users look forward to receiving it every Monday. Investors Alley (publisher of The Market Cap) has received recognition from The Wall Street Journal, Newsweek, CNN, NBC, New York Post, Atlanta Journal-Constitution, and Online Investor Magazine as a premier online investing resource. If you are targeting individual investors and active traders, The Market Cap’s recipient list is perfect for you.
Partial Usage List: TD Ameritrade, The Wall Street Journal, TradeStation Securities, Agora/Oxford Club, eSignal, Forbes, The Motley Fool, OptionsXpress, Schaeffer’s Research, Chicago Mercantile Exchange
Subscribers:
The Investors Alley file is a double-opt-in-only list comprised of subscribers and allows advertisers to target a well-read, upscale, computer-literate consumer audience who are responsive to email offers. They are highly responsive to financial offers, options offers, Email newsletter subscription offers, upscale consumer, professional, and home office type offers.
Demographics:
- 75% are active investors (trading at least once per week) and have a history of spending money on the tools and services to increase their trading profits; 90% have online trading accounts and 60% bank online.
- 53% trade Forex, 46% use Options, and 42% invest in Bonds
- 90% read financial magazines and/or newspapers on a regular basis
- Over 33% have portfolio valued at over $250,000; 80% manage their own investments
- Majority are between 35-54; 45% have purchasing power within their company
- 95% shop online, 75% make travel reservations online, and 80% control their finances online
|
