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National Magazine Exchange represents a highly responsive consumer who responds by phone to an initial direct mail sweepstakes solicitation. Callers are offered the opportunity to purchase a discount magazine package once their sweepstakes entry is complete. NME has the most popular titles available for rates as low as $1.29 per week for one to four year subscriptions.
NME has been enhanced with Liftengine data to identify demographic, lifestyle, ethnic, and religious data elements for better targeting of your prospects.
The NME consumers are strong responders to both direct mail and telemarketing offers.
Demographic Profile:
Average Age 64
Average Income $58,882
Ask us about our Behavioral Models:
Data Axle's Behavioral Models have been applied to the highly responsive NME file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes. |
