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Science News is an award-winning biweekly news magazine published by the Society for Science and the Public since 1922. It covers important and emerging research in all fields of science, reporting the most current advances in science, from astronomy to zoology. Written by a staff of experienced science journalists, it treats science as news, reporting accurately and putting findings into perspective. It provides concise, accurate, timely articles that appeal to both general readers and scientists.
Science News is edited for an educated readership of professionals, scientists and science enthusiasts. Subscribers are members of the general public, scientists, educators and others interested in science. Subscribers favorite leisure activities include reading, home improvement, cardio exercise, cooking, traveling, gardening and photography making them the perfect audience for a variety of offers.
Demographic Profile:
Average age 55-64
Average mean income $135,000
Post graduate degree 47%
Enrolled in continuing education 31%
Science enthusiasts 57%
Science educators 20%
Science researchers 13%
Intenet access 93%
Avg spent on internet purchases Last 12 Mos $1,090
Bought science books in Last 12 Mos 73%
Travel - avg # of trips per year 4
Environmentally active in past year 51% |
