The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives.
Business Basics prospecting lists provide B2B marketers a cost effective resource to achieve maximum penetration into core markets. The most popular B2B markets are represented through a segmentation process that utilizes Industry, Company Size, Sales Volume, Job Title and Function of key decision makers and various trends and response estimators. Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment.
Business Basics - IT/MIS Professionals allows access to the computer and technology market. This file targets a valuable, widely sought after audience of technical experts across America. These technology and Management Information Systems professionals have expert knowledge and experience in many areas including: applications, storage, security and networking. |
