National Pen Company Enhanced Masterfile Mailing List

National Pen buyers purchase promotional materials regularly for small-to medium-sized businesses as well as Fortune 500 companies. Their buyers have been merged, deduped, and enhanced with demographic and transactional data to develop the National Pen Company Enhanced Masterfile of highly sought-after consumers.

SEGMENTS COUNTS THROUGH 02/28/2025
293,855 TOTAL UNIVERSE / BASE RATE $115.00/M
 176,946 24 MONTH BUYERS     $115.00/M
 101,348 12 MONTH BUYERS     + $5.00/M
 61,713 6 MONTH BUYERS     + $10.00/M
 27,012 3 MONTH BUYERS     + $15.00/M
 8,224 1 MONTH BUYERS     + $25.00/M
  FUNDRAISING RATE     $85.00/M
  NON COMPETITIVE CATALOG RATE     $90.00/M
  INSURANCE RATE     $90.00/M
  NON RECIPROCAL SURCHARGE     $25.00/M
DESCRIPTION
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Reach an Audience of Decision Makers

National Pen is the leader in providing high-value promotional and personalized marketing products for businesses and professionals in every industry. National Pen offers branded pens, drinkware, stationery, tote bags and many promotional items utilized to build brand awareness and customer loyalty.

 

National Pen buyers have decision-making power. These small business owners, office managers, human resource personnel, SOHO leaders and entrepreneurs purchase items to develop their new, established or growing businesses through effective branding.

 

Buyers are derived from all industry sectors, including education, finance, retail, legal, food service, health care, manufacturing and more, allowing marketers to improve segmentation – and drive results.

 

Target this highly-responsive audience for both B2C & B2B direct marketing offers. Successful offers include business publications, professional memberships, seminars, apparel, business services and travel. Additionally, National Pen buyers are generous to various Non-Profit charities in market sectors including Health/Disease, Social/Humanitarian, Environmental and Societal Benefit. 

 

Demographics

Average Age 58

73% married

82% Homeowners

Average income $65k

 

Enhancements  

 

Interest Total
Reading 296,327
Charitable Donor 236,647
Outdoors 219,795
Domestic Travel 212,161
Gourmet Cooking 197,863
Political Contributor 190,165
Cooking 180,450
Travel 163,476
Dieting & Weight Loss 118,202
Health Charitable Donor 115,139
Sports 113,256
Music Avid Listener 113,067
Dog Enthusiasts 112,691
Pet Enthusiast 95,964
Travel Cruise Vacations 91,099
Hunting & Shooting 90,885
Foreign Travel 86,306
Antiques 84,455
Gardening 78,989
Cat Enthusiast 76,313
Religious Contributor 68,250
NASCAR 52,784
Theater & Performing Arts 47,274
Coin Collecting 45,176
Wildlife Charitable Donor 42,692
Animal Welfare Charitable Donor 41,526
Food & Wine 36,576
Inter. Aid Charitable Donor 23,679
Equestrian 20,019
Politically Conservative Donor 17,991
Stamp Collecting 16,616
Art 16,001
Politically Liberal Donor 7,549

 


About National Pen
 

 

Since 1966, National Pen has been offering high quality personalized products at factory-direct pricing for businesses and professionals in every industry. National Pen is an international, world-class provider of personalized marketing solutions that help businesses promote themselves and increase customer loyalty. In 1982, National Pen purchased its largest competitor, Atlas Pen & Pencil School Buyers. At the same time, the company acquired Perfect Mailing Service and Perfect Pen and Stationery Co., LTD., a Canadian mail order company, and expanded service beyond the US.

 

National Pen manufactures and assembles many of its products, allowing it to ensure exceptional quality and service through its dedicated workforce. National Pen is consistently recognized as a Top Distributor of promotional products.

 

 

 

** Reach Canadian Buyers Through Perfect Pen**

Perfect Pen is the Canadian leader in providing high-value promotional and personalized marketing products for businesses and professionals in every industry. Offering branded pens, drinkware, stationery, tote bags and many promotional items utilized to build brand awareness and customer loyalty.

 

 

** Reach Educators Through Atlas Pen**

For over 60 years, Atlas Pen & Pencil Buyers, a division of National Pen has been offering high quality educational products for businesses and education professionals. Atlas is a world-class provider of highly personalized products that help educators make learning fun.

 

 

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: BUSINESS AND CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 32% FEMALE 68% MALE  
SELECTS
1 MONTH HOTLINE   $25.00/M
12 MONTH HOTLINE   $5.00/M
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
AGE   $16.00/M
BUSINESS/HOME ADDRESS   $10.00/M
CONTACT NAME   $11.00/M
ETHNICITY   $16.00/M
GENDER   $10.00/M
GEO (SCF, ZIP, STATE)   $15.00/M
INCOME   $15.00/M
LIFESTYLE / INTEREST   $16.00/M
MAX PER COMPANY/SITES   $20.00/M
NET WORTH   $12.00/M
NUMBER OF ORDERS   $20.00/M
POLITICAL AFFILIATION   $20.00/M
PRESENCE OF CHILDREN   $16.00/M
PRODUCT TYPE   $15.00/M
SALE AMOUNT   $20.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $100.00/F
FTP  $100.00/F
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