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About:
Dealbreaker calls Wall Street as it really is. Focused on the personalities making—and breaking—the financial markets, it’s a rare must-read among the din of financial news and a several times daily habit for everyone from rank-and-file traders to masters of the universe. Dealbreaker covers the personalities and culture that shape the financial industry, offering original commentary, news and entertainment.
Subscribers:
The Dealbreaker file is a double opt-in list comprised of newsletter subscribers that allows advertisers to target active traders in Stocks, Options, ETF’s and Bonds. A large portion of the audience travel regularly for business. They are highly responsive to financial offers, Email newsletter subscription offers, travel offers and upscale consumer, professional and home office type offers.
Gender
Male …………… 87%
Female ……… 13%
Ages
25-34 ………… 40%
35-44 ………… 22%
45+ …………… 21%
Education
College …………………… 93%
Graduate School ………… 45%
Annual Household Income
$100,000+ ………………… 73%
$250,000 ……………………38%
$500,000+ ………………… 16%
Financial Services
Buy-side …………………… 43%
Sell-side …………………… 57%
CFA Charterholders
Yes …………… 8%
Candidate …... 17%
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