Plus Size Women's Clothing Buyers by Number of Purchases and Recency Mailing List

The plus-size clothing market is estimated to be worth over 500 billion dollars in the next decade. In the United States, there were over 12,000 plus-size clothing stores in 2023. The demographics of plus size clothing buyers include a variety of ages, body types, and fashion preferences: Women Ages 60 and above This age group is emerging as a driving force in the industry, as obesity rates increase among older people. Women aged 25 and younger This group represents a small but fast-growing market for plus-size retailers. The plus size clothing market is also influenced by the growing popularity of body positivity initiatives and the increased visibility of plus-size models and influencers. These self confident women are ready for anything. These buyers are great prospects for healthcare, insurance, travel and entertainment, diet and exercise, plus a variety of other products.

SEGMENTS COUNTS THROUGH 01/15/2025
2,428,562 TOTAL UNIVERSE / BASE RATE $95.00/M
 202,380 MONTHLY HOTLINE     $15.00/M
DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years.   Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not.  The resulting algorithm is applied to a dataset of only known buyers and responders.  These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders.  There are over 3,000 data sources that contribute information to this unique solution.

 

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: DIRECT RESPONSE, RETAIL/POP, LIFESTYLE QUESTIONNAIRE, MULTI SOURCED, MULTI-BUYERS, CREDIT CARDS, CONTINUITY/CLUB/BUYER, SINGLE BUYERS, OPT-IN E-MAIL, DIRECT MAIL SOLD, CATALOG, INTERNET/ON-LINE, GIFT BUYERS, CASH BUYERS, AGENT SOLD, BUYERS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 100% FEMALE  
SELECTS
100'S AVAILABLE   
DISCRETIONARY SPENDING INCOME   
DWELLING TYPE   
ETHNICITY   
EXACT AGE (YYMM BORN)   
GEOGRAPHY OR RADIUS   
HOME VALUE   
HOMEOWNER/RENTER   
LENGTH OF RESIDENCE   
MARITAL STATUS   
NARROW INCOME   
NET WORTH   
RECENCY   
SPANISH SPEAKING (LANGUAGE)   
TRANSACTIONAL DATA   
WEALTH (INVESTIBLE ASSETS)   
ADDRESSING
KEY CODING  $0.00/F
COUNTY FIPS & COUNTY NAME  
FILE DOWNLOAD  $25.00/F
FTP  $25.00/F
RADIUS