The NCPSSM file includes active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to protect and strengthen Social Security and Medicare benefits. 96% age 55+, 50% married, 87% retired, 73% homeowners, and 28% internet connected. Petition signers have not donated any money.
This file has been enhanced to offer many age, income, lifestyle, and many other selections. These highly responsive donors are 100% direct mail generated and have proven to be successful for a variety of offers.
Average Age 70
Average Household Income $45,100
ADDITIONAL NOTES
Dollar Amount:
$10+ 98% of file
$15+ 36%
$20+ 18%
$25+ 9%
Multi Donors:
2X+ 84%
3X+ 75%
Ask us about our Behavioral Models:
Data Axle's Behavioral Models have been applied to the highly responsive NCPSSM Petition Signers file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
SERVICE BUREAU REQUIREMENTS:
**ZIP FILES MUST BE SENT IN .TXT FORMAT, # of zips on file must be provided. No other format will be accepted.**
3 days to process orders. |