Parents The First Year Sampler for New Parents
PARENTS: THE FIRST YEAR REACHES OVER 90% OF THE U.S. BIRTH MARKET
Distributed in maternity wards, Parents: The First Year magazine and sampler capture the thrill of baby’s increasing discoveries and growing accomplishments. The program offers insight and advice about physical, cognitive, and emotional development as newborns grow from sleepy bundles to energetic 1-year-olds.
THE OPPORTUNITY
Maximize your brand’s connection by including literature or product samples in the polybag.
The Best in the Industry
• Since 1985, we’ve owned and operated the Parents The First Year Sampler, which is recognized and valued by maternity nurses.
• Our combined English and Hispanic postnatal samplers reach 3.6 million moms—blanketing the reachable birth market without waste.
• Every shipment is directly requested by hospitals prior to distribution.
Program Profile
Audience: New mothers, upon leaving the hospital
Quantity: 3 million annually; 250,000 monthly
Distribution Channel: Maternity wards nationwide
Magazine Print Frequency: 3x/year
Sampler Frequency: 12x/year (monthly)
Insert Size: No weight restrictions. Maximum size: 8½”x 11”
Additional Targeting: By state
The Right Audience for Your Sample
AUDIENCE
|
6,000,000 |
MEDIAN AGE
|
31.9 |
MEDIAN HHI $
|
$40,636 |
PARENT % COMP
|
78.1 |
KIDS AGE 0-6 % COMP
|
81.0 |
Publisher-Defined Prototype.
Source: GfK MRI Doublebase 2016
