Retail POS Extended Warranty Purchasers Mailing List

Younger consumers, particularly Gen Z (ages 16-24) and Millennials (ages 25-40), are more likely to purchase extended warranties, with 54% of 16-24 year olds having an extended warranty. Older consumers (55+) are less likely to purchase extended warranties, with only 25% having one. Younger consumers are more likely to purchase extended warranties for electronic devices, such as smartphones, laptops, and gaming consoles, as they rely on these devices for communication, study, and leisure. Older consumers may be more likely to purchase extended warranties for appliances, such as kitchen appliances and televisions. Younger consumers may perceive the cost-benefit ratio of extended warranties as more favorable, particularly in an era where smartphones and laptops are essential for daily life. Older consumers may feel less urgency to protect new purchases with additional plans, possibly due to fewer past experiences with product breakdowns. Younger generations are more interested in coverage and prefer to hear it called an "extended warranty," while older generations are more likely to buy if it's called a "product protection plan". Households with incomes over $100,000 are more likely to buy extended warranties with homeowners beating renters by a large margin.

SEGMENTS COUNTS THROUGH 04/11/2025 818,325 TOTAL UNIVERSE / BASE RATE $95.00/M  68,193 MONTHLY HOTLINE     $15.00/M DESCRIPTION This list was curated by our group of data experts with various data backgrounds spanning over 35 years.   Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not.  The resulting algorithm is applied to a dataset of only known buyers and responders.  These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders.  There are over 3,000 data sources that contribute information to this unique solution. ORDERING INSTRUCTIONS To order this list, contact your List Broker and ask for NextMark List ID #664977 or click here to place your request. Use NextMark List Order Entry Software or Bionic Media Planning Software 10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT 85% NET NAME AVAILABLE ON ORDERS OF 10,000 OR MORE ($5.00/M RUN CHARGE) EXCHANGE IS NOT AVAILABLE PLEASE INQUIRE ABOUT REUSE

MARKET: CONSUMER CHANNELS:   SOURCE: AGENT SOLD, CATALOG, DIRECT MAIL SOLD, CONTINUITY/CLUB/BUYER, DIRECT RESPONSE, CASH BUYERS, BUYERS, MULTI SOURCED, LIFESTYLE QUESTIONNAIRE, CREDIT CARDS, SINGLE BUYERS, INTERNET/ON-LINE, RETAIL/POP, OPT-IN E-MAIL, GIFT BUYERS, MULTI-BUYERS  PRIVACY: UNKNOWN  DMA?: NO STATUS: STANDARD PROVIDER GEO: USA  GENDER: 57% FEMALE 43% MALE   SELECTS 100'S AVAILABLE    DISCRETIONARY SPENDING INCOME    DWELLING TYPE    ETHNICITY    EXACT AGE (YYMM BORN)    GEOGRAPHY OR RADIUS    HOME VALUE    HOMEOWNER/RENTER    LENGTH OF RESIDENCE    MARITAL STATUS    NARROW INCOME    NET WORTH    RECENCY    SPANISH SPEAKING (LANGUAGE)    TRANSACTIONAL DATA    WEALTH (INVESTIBLE ASSETS)    ADDRESSING KEY CODING  $0.00/F COUNTY FIPS & COUNTY NAME   FILE DOWNLOAD  $25.00/F FTP  $25.00/F RADIUS