Harvard Business Review - Active Subscribers Mailing List

HARVARD BUSINESS REVIEW is written and edited for decision makers worldwide - key business people who require the in-depth managerial insight that HARVARD BUSINESS REVIEW provides. As the standard of business publishing excellence, HARVARD BUSINESS REVIEW keeps active, top managers informed about important developments, new ideas and significant trends in business management, theory and practice.

SEGMENTS COUNTS THROUGH 12/31/2024
136,711 TOTAL UNIVERSE / BASE RATE $150.00/M
 136,711 ACTIVE U.S. SUBSCRIBERS     $150.00/M
 27,164 AUG'24-OCT'24 SUBSCRIBERS     + $15.00/M
 123,720 HOME ADDRESS     + $15.00/M
 11,675 BUSINESS ADDRESS     + $15.00/M
 9,728 ACTIVE CANADIAN SUBS     $170.00/M
 11,824 6 MOS U.S. EXPIRES     $100.00/M
 885 6 MOS CANADIAN EXPIRES     $260.00/F
  FUNDRAISER RATE     $80.00/M
  CONSUMER CATALOG RATE     $95.00/M
DESCRIPTION

HARVARD BUSINESS REVIEW is written and edited for decision makers worldwide - key business people who require the in-depth managerial insight that HARVARD BUSINESS REVIEW provides.

 

As the standard of business publishing excellence, HARVARD BUSINESS REVIEW keeps active, top managers informed about important developments, new ideas and significant trends in business management, theory and practice.


Demographic Profile:
Average age 48
Average household income $301,402
Average individual income $156,498
Average household net worth $1,453,714
Own securities 93%
Avg value of total financial accts $936,000
Married 79%
Own primary residence worth $250,000+ 86%
Average value of primary residence $715,106
College degree+ 88%
Hold post graduate degrees 40%
Top management positions 43%
Serve on one or more board of directors 35%
Work for companies with 1,000+ employees 41%
Work for companies with $100+ million in annual sales 52%
Involved in purchase of computer equipment for company 23%
Traveled in the U.S. in last 12 months 97%
Traveled abroad in last 12 months 78%
Involved in civic activity 32%

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: BUSINESS AND CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 34% FEMALE 46% MALE  
SPENDING: $99.00 AVERAGE ORDER 
SELECTS
BUSINESS ADDRESS   $15.00/M
CANCELLATION RUN CHARGES   $15.00/M
EXPIRES (BASE)   $100.00/M
FSA   $10.00/M
GENDER/SEX   $10.00/M
HOME ADDRESS   $15.00/M
HOTLINE   $15.00/M
INDIVIDUAL NAMES   $15.00/M
NON RECIPROCAL   $20.00/M
PROVINCE   $10.00/M
SCF   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ZIP + 4   
ADDRESSING
KEY CODING  $2.50/M
DELIVERY FEE  $75.00/F
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