|
COUNTS THROUGH 03/28/2025 |
|
|
4,650,250 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
385,000 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
|
MAGAZINE SUBSCRIBERS |
+
$5.00/M
|
|
COOKBOOK BUYERS |
+
$5.00/M
|
|
CREDIT CARD HOLDERS |
+
$5.00/M
|
|
HOME DECOR/COLLECTIBLES BUYERS |
+
$5.00/M
|
|
ONLINE HOME FURNISHING BUYERS |
+
$5.00/M
|
|
BOOK CLUB MEMBERS |
+
$5.00/M
|
|
HOME DECOR BOOK BUYERS/SUBSCRIBERS |
+
$5.00/M
|
|
RETAIL BUYERS |
+
$5.00/M
|
|
CATALOG BUYERS |
+
$5.00/M
|
|
TRAVEL/ENTERTAINMENT |
+
$5.00/M
|
|
The Prestige Home Décor – Budget Furnishing Buyers look for value over everything else before making their home furnishing purchases. Comfort and durability are features that are a must if they are going to make the purchase. Their home furnishings need to withstand heavy use and functionality is a key consideration. When a guest walks into their homes, they want them to feel at ease in their surroundings. As the Prestige Home Décor – Budget Furnishing Buyers begin the decorating process, they literally start from the floor up. They buy everything from rugs, furniture, lighting, window treatments and picture frames. They shop with their overall strict budget in mind from catalogs, the internet and outlet retail stores. Subscribing to home décor magazines helps to give them home decorating ideas on how to recreate the look for themselves, but on a budget. In this case, your home is your castle brings up visions of a comfortable home and easy lifestyle. These consumers are direct mail responsive to catalogs, retail stores and other offers catering to the Lower End American market. We’ve used our proprietary contactability scoring system and applied it to all the records that make up the Prestige Home Décor – Budget Furnishing Buyers file. This program is unique to us and identifies consumers who are responsive to telemarketing, email and direct mail campaigns. Consider using our matching email names for multichannel marketing! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$5.00/M |
GENDER |
$10.00/M |
GEO SELECT |
$5.00/M |
INCOME |
$10.00/M |
LIFESTYLE |
$20.00/M |
PHONES |
$20.00/M |
RECENCY |
$10.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUSH FEE |
$150.00/F |
|