North Shore Animal League America (NSALA) donors support their mission to rescue, nurture, adopt and educate the public about the plight of homeless animals through spay/neuter, rescue and advocacy initiatives. Each year nearly 18,000 pets are placed in loving homes as a direct result of the generous funding and assistance the organization receives from these donors.
In addition to traditional direct mail appeals, sweepstake offers represent an integral component of raising awareness of the NSALA mission. Sweeps have proven to be a very effective method of gaining the attention of empathetic individuals who read about the NSALA mission and respond by donating in some form.
*NSALA restricts access to their names to U.S. offers only and will not allow any sweeps offer that is promoting a guaranteed prize.
Demographics:
- 61% Married
- 49% over the age of 65
NSALA offers several ways for donors to contribute financially including:
- Direct Donations
- Dog and Cat Sponsorships
- Gift Sponsorships
- Tribute Programs - Legacy Lane Bricks, Legacy Photo Tiles
- Memorial Donations
- Planned Giving
- Seniors for Seniors
- Vehicle Donation
- Workplace Giving
- Gifts of Stock, Life Insurance
NSALA Traditional Non-Sweeps Donor Demographics:
- 75% Female
- 62 Average Age
- $69,000 household income
NSALA Sweeps Donor Demographics:
- 63% Female
- 67 Average Age
- $45,000 Household Income
NSALA donors come from all walks of life with a common bond of a love for pets. They also express their compassion for many humanitarian, children’s, and health/disease causes. Look to NSALA for key segments that will work for a wide variety of consumer appeals including fundraising, publishing, catalog, sweeps offers, general merchandise, insurance and financial services.
Target a wide variety of non-profit appeals as well as consumer offers with this combined Masterfile. The file is also available with demographic, psychographic and religious/ethnic criteria to further target your best prospects!
To learn more about the NSALA mission, “Adopt a Mutt-i-gree™” please visit www.animalleague.org. |
